Detail case studies
Lead Generation for a Window Installer
A window installer was running paid ads but, unfortunately, had no success with it. We revamped their approach, landing page, and strategy to 10X their monthly leads.
Overview
A small window company that specializes in installing PVC windows wanted more leads so they could start expanding and scaling. They were already running Google Ads but weren’t finding any success, with maybe 10+ leads per month. Despite offering a premium service, their biggest obstacle was a lack of leads and clients.
Client
Window City
Service
Google Ads Management
Challenges
- Ads weren't performing and just wasting budget
- Organic volume wasn't enough to scale the company
- Too many unqualified leads
- Heavy competition from established window companies dominating search results.
Solution
We started by understanding why the current campaigns were not working. We found that the current campaigns had broad keywords, the headlines weren’t appealing, and the targeting was just off.
Then we looked at the client’s landing page and also noticed that the design was outdated and not at the level to run ads to it.
We decided that a new strategy had to be implemented. We tested various campaign types and different landing pages so that we could understand what would cater best to our client’s audience.
After a few weeks of testing, we found the sweet spot that made our client achieve a predictable and consistent pipeline.
Impact
- 100+ leads per month
- $14k of projects with $500 in adspend(28x ROAS)
- Lower cost per acquisition by 50%
- Predictable & Consistant lead flow
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